0 m · case study · high-end pools

Every pool sold now has the ad that paid for it

iGUi São José dos Campos, Brazil, high-end pools, over 8 months. All amounts in Brazilian reais (BRL).

updated October 2026

100 m · the scoreboard

Seven pools sold, and ads cost 6% of each sale

BRL 661,000

in sales tracked from ad to close

16.8x the ad budget

BRL 39,307

invested in Meta and Google ads

bar on the same scale as sales

7

pool sales with their source recorded in the CRM

average of BRL 94,000 per sale

BRL 5,615

in ads per closed sale

about 6% of the average sale

Sales attributed by the source recorded in the CRM, from first contact to close. Return calculated on the Meta and Google ad budget.

200 m · the starting point

Pools worth almost BRL 100,000 sold without knowing which ad paid

The dealer was advertising, but leads came in on WhatsApp, got lost in the chat, and no one could link the customer to a campaign.

Without that link, there was no way to know where to add budget and where to cut. Every sale was celebrated, but no one knew how to repeat it.

500 m · the decisions that changed the results

Two decisions that gave every sale a name and a source

decision 01

We linked every sale to the ad that brought it

what we saw

Leads came in through WhatsApp and the source was lost before reaching the sales team.

what we changed

We set up Meta Ads and Google Ads on top of a CRM that records the source campaign and follows the lead to the close.

0 → 7

sales with the source ad recorded

before the CRM → 8 months of work

[ real screenshot ]
sale in the CRM with the source campaign, buyer names hidden

decision 02

Alice does the first screening and the salesperson only gets those who pass

what we saw

The sales team spent time answering everyone, including people who weren't a fit for a pool at that price.

what we changed

We put Alice on WhatsApp answering in real time and passing only screened leads to the sales team.

14%

of conversations passed Alice's screening

the salesperson no longer handled the other 86%

1,000 m · the progress

Out of 1,719 conversations, 246 reached a salesperson and 7 became pools

from lead to sale · 8 months

Conversations screened by Alice1,719
Qualified leads to sales246
Sales tracked in the CRM7

1,200 m · what we did

Three connected pieces, from ad to contract

01 · adsMeta Ads and Google AdsCampaigns for people looking for high-end pools in São José dos Campos.See ad management → 02 · crmSource recorded through to the closeEvery lead enters the CRM with its source campaign and is followed to the sale.See the Ocean Scale system → 03 · aiAlice on first screeningAnswers on WhatsApp in real time and only passes good-fit leads to sales.See the AI customer service →