faq · sea-ads

Questions about Sea-Ads

The 25 questions we hear most about how we work, timelines, results, the Alice AI, the Ocean Scale system, ad budget and contracts, in short, direct answers. The full list of questions is on the Portuguese page. Didn't find yours? Talk to us on WhatsApp.

updated October 2026

01 · 5 questions

About Sea-Ads

What is Sea-Ads?

Sea-Ads is a marketing and technology company based in São José dos Campos, Brazil. We create and manage your ads, set up an AI that answers every customer on WhatsApp right away, and show you, in our own system, which ad turned into a sale.

Where is Sea-Ads located?

In São José dos Campos, in the state of São Paulo, Brazil.

Do you work with companies outside Brazil?

Based in São José dos Campos, Brazil. Ads, AI customer service and the CRM are all handled remotely. The only in-person part is video filming, done in São José dos Campos and Jacareí. Tell us about your company and we will let you know how we can help.

What services does Sea-Ads offer?

Ad management on Google, Instagram, Facebook, TikTok and LinkedIn, videos and creatives, Google Maps profiles, websites and landing pages, SEO and GEO, AI customer service on WhatsApp, the Ocean Scale system (CRM) and strategy with an action plan.

Is Sea-Ads a Meta partner?

Yes. Sea-Ads is a Meta Tech Provider and runs WhatsApp through the official API, within Meta's rules.

02 · 6 questions

How it works and how long it takes

How does working with Sea-Ads start?

With a conversation to understand where you stand: what you sell, to whom, your average sale and how many leads your team can handle. Then comes the digital x-ray of your market, the action plan meeting and the setup before the first ad goes live.

What is the digital x-ray?

It's a study of your market before advertising: what competitors advertise, how they show up on Google, what customers say about them and where there is demand no one is meeting. It becomes the plan for where to invest.

How do you decide how much to spend on ads?

With a small test first: about BRL 100 a day, for 10 to 15 days. Those numbers show how much it costs to bring in each customer in your market, and the budget is set with you based on them.

Can I hire just one service?

Yes. You can start with one service or hire the whole operation. Results usually come faster when the services work together, because no customer gets lost between the ad, the first reply and the sale.

How soon will I see results?

It depends on what your company already has in place, like a website, ad accounts and customer service. In the discovery meeting, Sea-Ads looks at your current setup and gives you the right timeline for your case.

When does the work start after signing?

The onboarding meeting is scheduled after the first payment. The contract is signed digitally.

03 · 3 questions

Results and measurement

How do you know which ad turned into a sale?

Everyone who reaches out enters the Ocean Scale system tagged with the ad that brought them, and the deal is followed until it closes. That way every sale is linked to its source campaign.

Are the case study numbers estimates?

No. They are numbers measured inside the Ocean Scale system, with each sale linked to its source ad. The only projection is the senior living residence's 12 month figure, and it is labeled as a projection. Amounts are in Brazilian reais (BRL).

Do you guarantee results?

No serious agency guarantees results before measuring. What Sea-Ads guarantees is that you will see every number: how much you spent, how many people reached out and how many became sales. That's why the work starts with a small test.

04 · 5 questions

Alice and the Ocean Scale system

Who is Alice?

Alice is the name of the Sea-Ads AI customer service mentioned in our case studies. She screens leads on WhatsApp and only passes good-fit people to your salesperson.

Does the AI sell or give prices?

No. The AI does the screening, your salesperson does the closing. It doesn't give prices and doesn't close sales.

Does the AI answer at night and on weekends?

Yes, 24 hours a day. At a hotel, almost a third of the messages came in between 7 pm and 8 am, while the team was away.

What is the Ocean Scale system?

It's the Sea-Ads system where the AI answers on WhatsApp, the funnel organizes every deal and the dashboard shows which ad brought each sale. The system itself is in Portuguese. More on the Ocean Scale system page.

If a salesperson leaves, do I lose the customers?

No. Conversations stay on the company number and are saved on each deal, not on the salesperson's phone.

05 · 6 questions

Ad budget, contract and contact

How much does Sea-Ads cost?

It depends on what your company needs, because you can hire one service or the whole operation. In the discovery meeting, Sea-Ads defines the scope and you get a fixed price, with no surprises later.

Is the ad budget included in the price?

No. The ad budget is separate from the Sea-Ads contract and is paid directly into your own platform accounts, such as Google Ads and Meta.

How much do I need to spend on ads?

You start small, just to measure: about BRL 100 a day, for 10 to 15 days. With the numbers from that test, the budget is set together with you.

Is there a minimum contract term?

For ad management, the contract has a 6 month minimum term.

How do I cancel?

With 30 days' notice. At the end, Sea-Ads hands over all access in an online closing meeting.

How do I contact Sea-Ads?

On WhatsApp at +55 12 98110-3151, by email at atendimento@sea-ads.com.br or through the chat on this site.