        
        0 m · see what your competitors do
      

Before spending on ads, find out where you are losing customers.

We study your competitors, what customers say about them and what people search for in your area. You get a written plan with what to fix first and where to invest.

I want a plan for my business

updated October 2026

100 m · where strategy fails

Which of these problems happens to you today?

You invest without knowing what your competitor does

How much they advertise, how many reviews they have, what customers praise and what they complain about.

You raise the budget and nothing changes

Sometimes the problem is unanswered WhatsApp messages, the Google listing or the quote. More ads only bring more people to the same problem.

You get reports and don't know what to decide

Reach and clicks don't tell you what to do next month.

Everyone says something different

Opinions without data turn into bets with your money.

Recognize any of these? The first conversation is about finding where your company is losing money.

I want a plan for my business

200 m · a real plan

The clinic closed 84% of its consultations. The problem was something else.

In a recent plan for a medical clinic, the numbers showed selling wasn't the problem. Out of every 10 people who came to a consultation, more than 8 signed up for treatment. The problem was getting people there: only 53 leads a month, none from search or ads, and a duplicate Google listing with a 3.3 rating showing up for people searching the doctor's name.

competitors mapped

4,958

market reviews read

3,527

keywords researched

The plan started with what cost nothing: merging the Google listings, replying to reviews and making sure someone answers when the front desk is out. Only then came the ads.

Name and city withheld to protect the client.

500 m · flip through a plan

See what a plan looks like inside

The structure is the same as the plans we deliver. The numbers are from a fictional company, to protect our clients. Amounts in reais (BRL).

Action plan · Sample Clinicdentistry · implants and cosmetics

Fictional data

01 · the thesis

The problem isn't a lack of leads. It's leads without answers.

The clinic already gets people looking. Half the messages arrive after hours and only get answered the next day. By then, the person has booked with someone else.

140leads per month

52%answered within 15 minutes

26assessments booked

9treatments signed

Conclusion: raising the budget now just brings more people into the same queue. Fix response times first, then advertise.

02 · competitors

Who competes for the same patient, and what each one does

Google rating and volume, whether they reply to reviews and how many ads are running right now.

Competitor	Rating	Reviews	Replies	Google	Meta ads
Competitor Afranchise chain	4.8	412	96%	Advertises	18
Competitor Bspecialty clinic	4.9	268	88%	Advertises	7
Competitor Clow-cost clinic	4.4	190	0%	Advertises	22
Competitor Dneighborhood clinic	4.7	131	12%	No	0
Competitor Esolo practice	5.0	74	100%	No	3
Sample Clinicyou	4.9	38	0%	No	0

Swipe the table sideways to see everything.

Takeaway: the rating matches the leaders. What's missing is review volume and replies to them.

03 · what reviews say

We read reviews across the whole market, not just yours

What patients praise

Care and welcome

44% · you 35%

Clear explanations

17% · you 0%

Punctuality

11% · you 8%

Results

10% · you 14%

Fair price

6% · you 5%

marketyour clinic

Top complaints

Quote changes after the assessment
Slow replies on WhatsApp
Delays on appointment times
Pressure to sign the same day

Takeaway: everyone offers a warm welcome. Almost no one explains treatment clearly, and that's where the clinic can stand out.

04 · what people search for

Where there is demand, and what it costs to show up

Monthly searches in the area and the average cost per click on Google.

What people type	Searches per month	Cost per click	Competition
dental veneers	2,400	BRL 2.10	Medium
teeth whitening price	1,600	BRL 1.45	Medium
dental implant	1,300	BRL 3.80	High
24 hour dentist	880	BRL 1.20	Low
full-arch implant denture	590	BRL 0.90	Low

Swipe the table sideways to see everything.

Where to start: the two highlighted rows. Little competition, cheap clicks and people in a hurry.

05 · fix before advertising

Advertising on top of these issues only speeds up the complaints

Reply to the 38 reviewsNone have a reply today. The leaders reply to almost all of them.
Zero cost
Cover WhatsApp after hoursHalf the leads come in after 6 pm.
Low cost
Written quote before the assessmentIt's the market's number one complaint.
Zero cost
Fix hours and phone on GoogleThe listing shows the old hours.
Zero cost
Install tracking before spendingWithout it, you can't tell which ad brought a patient.
Setup

06 · the next 90 days

What happens, in what order, and who does it

Days 1 to 15Get the house in orderReviews replied to, listing fixed, WhatsApp coverage set.
Days 15 to 30Page and trackingCampaign page and Meta and Google tracking installed.
Days 30 to 40Test campaignA small budget to find out what each patient really costs.
Days 40 to 90Invest in what brought patientsCut what didn't sell and double down on what did. A meeting every month with the numbers on the table.

Goal: from 9 to 12 treatments a month, within the clinic's current schedule.

01 of 06

Example with a fictional company and numbers. Real plans have more parts: customer service, proposals, after-sales and campaigns by stage.

1,000 m · how it works

From the first chat to a plan in hand, in four steps

I want a plan for my business

Conversation and numbers

We learn your business: how much you sell, your average sale, where customers come from and who answers them.

Market research

Competitors, reviews and what people search for in your area.

Presentation meeting

We present the plan in a meeting and answer every question.

You decide how to move forward

Carry it out with your team or with us.

The plan is ready in 20 to 30 days.

1,500 m · what you get

What you get

Competitor research: Google, website, Instagram and active ads
Market review analysis: what people praise and complain about
What people search for, how often each month and what each click costs
What to fix before investing
Goal and plan for the next 90 days
Plan presentation meeting

Monthly follow-up

Clients who hire ad management get a monthly meeting with that month's numbers and what changes next month.

See ad management

FAQ

How much does it cost?

It depends on the size of the market and the business. Message us on WhatsApp and we'll explain.

How long does it take?

In 20 to 30 days.

Can I hire just the plan?

Yes. You get the plan and can carry it out with your team.

How does the follow-up work?

It comes with ad management: a monthly meeting with the numbers and what changes the following month.

Is the plan only about ads?

No. It also covers customer service, quotes, after-sales and your Google Business Profile, because the problem is often there.

Do I need to share my numbers?

Yes. Revenue, average sale and where customers come from. Without them, the plan is just opinion.

Will my competitor find out?

No. We only use public information: Google, websites, Instagram and the Google and Meta ad libraries.

See all questions →