0 m · tiktok ads

Your customer spends hours on TikTok. Have they seen your company there?

TikTok shows videos to people who have never heard of you. It's the place to be discovered. We create the ads, show them to the right audience and send interested people straight to your WhatsApp.

I want to advertise on TikTok See all ad channels →

updated October 2026

100 m · where tiktok ads fail

Four ways to get views and no customers

The video looks like an ad and people skip it

On TikTok, an ad that looks like an ad loses attention in the first second.

Lots of views, no leads

A video that goes viral and brings no customers doesn't pay the bills.

You don't know if TikTok works for your business

Not every product sells there. You need to test small first.

No one answers the people who reached out

The lead comes in at night or on the weekend and goes cold.

200 m · how we do it

From a small test to ads that bring customers

01

We check if your audience is on TikTok

We look at who buys from you, how old they are and whether they spend time on TikTok.

02

We make videos that feel like TikTok

Short, direct and vertical, like the videos people already watch.

03

We test small, with a controlled budget

About BRL 100 a day, for 10 to 15 days. We only scale up if the test brings in leads.

04

We cut what brings no customers

We tag which ad each lead came from. Budget moves away from what doesn't sell and into what does.

500 m · campaign types

Where your ad shows up on TikTok

In-feed video

Shows up between the videos people are watching.

Boost your videos

Turns a video from your profile that already did well into an ad.

A form inside TikTok

People leave their name and phone number without leaving the app.

Remarketing

Shows the ad again to people who already watched your videos or visited your site.

Who it works best for

Products and services you can show on video, audiences up to age 45, and impulse buys or quick decisions.

For companies that sell to other companies, LinkedIn is usually better.

See LinkedIn ads →

1,000 m · what has worked

How much came back for our clients

senior living residence · são josé dos campos, brazil BRL 1.54 per click, 3,643 clicks in a search campaign with its own landing page so the residence shows up when families search Read the full case study → high-end pools · são josé dos campos, brazil BRL 661,000 in sales tracked in the CRM, with Google and Meta together 16.8x the ad budget Read the full case study → steel distributor · são josé dos campos, brazil BRL 310,531 in sales, with campaigns by product line on Google and Meta 15.4x the ad budget Read the full case study →

1,500 m · what you get

What's included

  • Audience research before advertising
  • Ad scripts and assembly
  • Setup of the account and the TikTok pixel, the code that counts who reached out
  • Campaigns and adjustments every week
  • Source of every lead tagged in the Ocean Scale system
  • Monthly meeting with the numbers

Video filming is hired separately, through our service Videos and creatives (Portuguese).

FAQ

Does my company need a TikTok profile?

We recommend it. People who see the ad usually open the profile before reaching out. If you don't have one yet, we create it along with the ad account.

Do I need to be in the videos?

No. It helps when the owner or the team appear, because it builds trust. But you can also show the product, the service being done or a customer using it.

How much do I need to spend to start?

We start with a small test, just to measure: about BRL 100 a day, for 10 to 15 days. With those numbers, you see what each lead cost and decide with us whether it's worth scaling up.

Who is the ad budget paid to?

Directly to TikTok, in your company's ad account. Sea-Ads management is billed separately.

Is video filming included?

No. Management includes the scripts and assembly of the ads. Filming is hired separately, through our service Videos and creatives (Portuguese).

How soon will I see results?

In the 10 to 15 day test, you already see how many leads came in and what each one cost. That tells you whether TikTok works for your business.

Can I advertise only in my city?

Yes. The ad can show up only for people in your city or the surrounding area.

Is there a minimum contract term?

For ad management, the contract has a 6 month minimum term. The ad budget is separate and paid directly into your account.

See all questions →