        
        0 m · linkedin ads
      

You sell to companies. Does your ad reach the person who makes the buying decision?

On LinkedIn you can show your ad by job title, industry and company size. Instead of talking to everyone, you talk to the purchasing manager, the director or the owner. We build the campaigns and send every lead to your sales team.

I want to advertise on LinkedIn See all ad channels →

updated October 2026

100 m · where b2b ads fail

Four ways to pay a lot and close no contracts

The ad reaches people who don't decide

On Instagram, the intern sees the same ad as the director.

Clicks are expensive and you don't know if they paid off

On LinkedIn, each click usually costs more than on other networks. It's only worth it if the lead becomes a sale.

The lead comes in and sits there

B2B sales take time. Without follow-up, the lead disappears.

You don't know which campaign brought the contract

The sale happens months later, and no one remembers where it came from.

200 m · how we do it

From the right job title to a signed contract

We define who makes the buying decision

Your customer's job title, industry and company size. That's the person who will see the ad.

We create ads that speak to their problem

The copy talks about what keeps that person up at night at work, not just about your product.

We start with a pilot campaign

A small budget, for a short period, to measure what each lead costs. Only then do we scale up.

We track the source all the way to the contract

Every lead enters the Ocean Scale system with the campaign that brought it, and we follow it to the sale.

500 m · campaign types

Where your ad shows up on LinkedIn

In-feed ad

Shows up among the posts of the people you picked.

A form inside LinkedIn

People leave their details without leaving LinkedIn, already filled in with job title and company.

Remarketing

Shows the ad again to people who visited your site.

Who it works best for

Companies that sell to other companies, with high-value sales and decisions made by more than one person.

To sell to consumers, Instagram and Google usually bring cheaper leads.

See Instagram and Facebook ads → See Google ads →

1,000 m · what has worked

How much came back for our clients

senior living residence · são josé dos campos, brazil BRL 1.54 per click, 3,643 clicks in a search campaign with its own landing page so the residence shows up when families search Read the full case study → high-end pools · são josé dos campos, brazil BRL 661,000 in sales tracked in the CRM, with Google and Meta together 16.8x the ad budget Read the full case study → steel distributor · são josé dos campos, brazil BRL 310,531 in sales, with campaigns by product line on Google and Meta 15.4x the ad budget Read the full case study →

1,500 m · what you get

What's included

Audience defined by job title and industry
Ad creation
Setup of the account and the Insight Tag, LinkedIn's code that counts who visited your site
A pilot campaign before raising the budget
Campaigns and adjustments every week
Source of every lead tagged in the Ocean Scale system
Monthly meeting with the numbers

FAQ

Why is LinkedIn more expensive?

Because it shows your ad to people picked by job title, industry and company size. Fewer people see it, but those who do are the decision makers. That's why each click costs more, and it's only worth it if the lead becomes a sale.

How much do I need to spend to start?

We start with a pilot campaign: a small budget, for a short period, just to measure what each lead costs in your market. The pilot budget is set when we talk, based on the audience you want to reach.

What is the pilot campaign?

It's the first test. We run the ads for the chosen audience and measure how many leads came in and what each one cost. With those numbers, you decide with us whether to raise the budget.

Who is the ad budget paid to?

Directly to LinkedIn, in your company's ad account. Sea-Ads management is billed separately.

Do I need a LinkedIn company page?

Yes. LinkedIn requires a company page to advertise. If you don't have one, we help you create it.

Can I advertise only to companies in my area?

Yes. You pick the city, state or country and combine it with job title, industry and company size.

How soon will I see results?

The first leads come in during the pilot campaign. B2B sales take longer, so we tag the source of every lead in the Ocean Scale system and follow it to the signed contract.

Is there a minimum contract term?

For ad management, the contract has a 6 month minimum term. The ad budget is separate and paid directly into your account.

See all questions →